| Application Closes | June 17 |
| Application Review Begins | July 1 |
| Interviews Begin | Week of July 13th |
| Decisions & Acceptances Shared | Beginning July 20 |
| Orientation | Tuesday, Aug 4 |
| Program Sessions | |
| August 25 | Business Development & Relationship Building |
| September 29 | Technology & Innovation |
| October 27 | Contracting & Legal Protection |
| November 10 | Financial Management & Innovation |
| December 1 | Growth Strategy & Market Positioning |
| January 26 | Leadership & Workforce Development |
| Graduation | February 2027 (Date TBD) |
What is Amplify?
Amplify is a hands-on program tailored to small businesses in Central Virginia, aiming to enhance their skills and competitiveness, especially in securing capital, contracts, and procurement opportunities with large companies and municipalities. By participating, businesses will gain valuable insights, build stronger networks, and access resources to fuel their growth.
Program Curriculum:
- Talent & HR Management
- Marketing & Branding
- Strategy Development & Execution
- Leadership & Financial Acumen
- Technology & Cyber Awareness
- Diversity Certification
- Consulting & Mentoring with industry experts
Who Should Apply?
Amplify is open to small businesses in Central Virginia that are looking to expand, improve their marketing strategies, enhance their procurement capabilities, and gain access to capital. Whether you’re just starting or ready to scale, this program provides the tools and connections you need to grow.
Program Format:
This hybrid program combines formal instruction, consulting sessions, and mentoring. Participants will benefit from both in-person meetings and virtual sessions, making it flexible and accessible for busy entrepreneurs.
The Application Process:
Interested in joining Amplify? Apply online by visiting the MBL website. The program is free of charge for selected participants. All applicants will receive a one-year complimentary MBL membership upon entry into the program.
Why Amplify?
Joining the Amplify program is more than just gaining business advice; it’s an opportunity to be part of a community of like-minded entrepreneurs in Greater Richmond. With a focus on practical skills, personalized mentorship, and real-world solutions, Amplify is the ideal steppingstone for small businesses aiming to make an impact in today’s competitive marketplace.
What is the Amplify Program?
A six-month initiative designed to enhance the skills and competitiveness of small business owners through mentoring, technical assistance, and business education.
Who is eligible for the program?
All small businesses in Central Virginia are eligible. MBL membership is not required, but each participant will receive a free 1-year MBL membership.
What resources are provided?
Participants will access mentorship, cohort sessions, subject matter experts, and formal instruction in areas such as marketing, HR management, technology, and financial acumen.
What industries are suitable for the program?
This program is ideal for small businesses in any industry, especially those seeking procurement opportunities, looking to enhance marketing efforts, or seeking financing options.
How can I apply?
Applications are open from May 4, 2026. For more details and to apply, visit the MBL website.
